![]() ![]() This figure is projected to decrease to 78.1 million users in 2023.Īs of March 2019, Snapchat had a 26.3 percent mobile audience reach in the United States, ranking behind several competitors such as Facebook, Instagram and Facebook Messenger. users accessed the photo messaging app to communicate. However, the popularity of Snapchat among its key user demographic is in decline and this also holds true for the general Snapchat audience in the United States. In spring 2019, 41 percent of teenage survey respondents stated that the photo messaging app was their preferred social network. Since spring 2016, Snapchat consistently ranks as the most important social network for teenagers in the United States. internet users aged 15 to 25 years used photo sharing app Snapchat. As of the third quarter of 2020, 48 percent of U.S.
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